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My story started when I first joined a dealership as a salesperson 25 years ago. My passion for learning and the automotive business propelled me to become an owner in just seven years.
My mistake was that I continued thinking like a salesperson instead of a business owner. I focused exclusively on sales and ignored the importance of protecting myself and my business on the legal side.
This mistake cost me my business and livelihood when the regulators came after me. Let me tell you, working as a waiter after owning the dealership is not fun.
Of course, I did not stay away from the automotive business for long and joined Automotive Compliance Consultants, investing a half-decade learning, understanding, and preaching compliance, compliance, and compliance! 6 years later, FICE Was Born.
FICE is a small boutique-style firm, and we want to keep it this way. It allows us to build a long-term working relationship with every client and deliverer the best results.
